Being Suit-able for All
CEO of Suitable, Ahn Ji-soo (Chinese Language & Literature, Master’s Degree)
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Under the motto of “better design, better fit”, Ahn Ji-soo and Shin Yo-sup (Chinese Language & Literature) have set up their designer brand, “SUITABLE”. After setting up the brand in 2015, it has expanded its range of clothes from tailor-made suits to ready-made clothes and this year, women’s wear is ready to be launched. Since co-CEO Shin was on vacation, News H have met Ahn to hear about Suitable.
Passion for Fashion
Ahn was a natural born fashion star who loved to stand out in front of others. “I had the most shocking look out of all the freshmen when I first entered Hanyang University (HYU),” chuckled Ahn. With his Afro-hair bleached white, Ahn was always wearing the trendiest fashion on campus. “I didn’t really join a lot of clubs but I did work with ‘Campus style icon’ finding the fashion icon of different schools,” said Ahn. Being such a fashion star on campus, Ahn was always the one to reach for advice before going shopping. “I remember being so proud when my friend turned up so cool with a nice outfit after consulting with me,” recalled Ahn.
After graduation, Ahn and Shin were both accepted to companies that they have always wanted. “I was good at my job but somehow, there was this empty feeling after returning home everyday,” said Ahn. It was the passion for fashion that was missing in Ahn’s life which he eventually realized after two years of work. “Shin first suggested about starting this business and I felt my heart beating so fast,” recalled Ahn. Shin takes care of most of the promotion and planning of the business while Ahn is responsible for designing clothes. “I always contemplate deeply about one issue and it works the same for designing as well,” explained Ahn. Trying to create clothes that he wants to wear everyday, Ahn says that he is proud to be a designer.
Philosophy in business
“We use the best quality fabric that we can find,” explained Ahn. Comparing fabric from all over the world, Ahn and Shin tries to use the best that they could find and it has led to better quality in their finalized products. With high repurchase rate, Suitable is the type of brand that everyone loves after experiencing the product and its services. “We not only try to sell just our products, but we also try to give the best styling tips and advices that would suit our customers the best,” said Ahn.
Providing the pride and hope everyday through their clothes is what Ahn wants to achieve. “There are days when we are filled with pride when we wake up in the morning and feel like we can do anything. I want all my customers to feel that way when wearing our product in the morning,” said Ahn. Suitable also exercises a lot of corporate social responsibility in real life through making tailor-made clothes for the disabled as well. “It takes a lot of time and effort to design a different type of shirt from the scratch,” explained Ahn. One time, Ahn had to design and create the shirt all over for a disabled customer and it took over two weeks to make the final product that fits perfectly. “He later visited our office wearing what I made for him and it looked perfect on him. Filled with pride, that customer thanked us which was very heartwarming,” recalled Ahn.
Having big dreams of expanding Suitable into a global brand, Ahn and Shin wishes to enter a bigger market. With their philosophy and work ethics, it would be quite sure to please the customers as they have until now. “I hope everyone feels the pride when wearing our brand Suitable,” concluded Ahn.
Kim Seung-jun firstname.lastname@example.org
Photos by Choi Min-ju
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